What Is A Payer Value Proposition

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MIRUS³ has the ability to customize research parameters to meet your specific needs in determining trends in payer thoughts or policies and value propositions across a wide range of therapeutic areas. The ultimate goal of pricing strategy and value proposition research is to efficiently collect and analyze relevant stakeholder views in order to balance product value insights with profitable pricing tactics. Understanding local and regional payer formulary endorsement perspectives can impact national and global pricing initiatives by avoiding potential challenges or barriers down the road. Our experience working with all payer stakeholder groups, from regional to national and government organizations, as well as long-standing relationships with thought leaders, physicians, pharmacy directors and other healthcare professionals has been the key to success for our clients. By tapping into our extensive network of experienced respondents, our strategic market research provides clients with a clear and insightful assessment of payer or KOL perceptions and likely actions unique to a client’s specific product and the existing therapeutic landscape.